Don’t waste money on a business sign. Follow these steps to a flawless sign design for your business.
There are many reasons a business would need a custom sign made. Some signs are meant to draw attention to a message you are wanting to communicate. They could be used to raise awareness or warn the public. They are used to attract customers or direct the traffic. Some are informative and some create emotion. Whatever the reason for your sign, these steps will help make sure it works. Here is a video showing how signs can draw in customers.
Step 1: What Is the Purpose of Your Sign?
Don’t get a head of yourself thinking about sizes and shapes until you consider the purpose of your sign. Custom signs can be used for many different things so make sure you know the purpose. Essentially, this is the “Why” of your sign.
Here are some ways your business could use a custom sign. This is not an all-inclusive list, but it can get you started.
Are you trying to…
- Identify Your Business
- Increase Sales
- Inform the Public
- Advertise a Product or Service
- Give Customers Direction
- Warn People
Step 2: Identify Your Message
Now that you know why you need a sign, now it’s time to identify what you want your sign to say. Knowing your message before you design the sign will help make sure your sign is direct and clear. The best way to do this is to brainstorm. Write down everything that comes to mind.
Here are some questions to get your list started:
- What adjectives describe my message? (Fun, Warning, Limited Time, Trustworthy…)
- What words will capture my audience’s attention?
- What are the important parts of my message? (The type of business, the beneficiary of a fund raiser, the huge savings…)
- What details are most important? (Prices, Expiration dates, addresses etc.)
- When your done with your list, combine the ones that are similar. Then pick the ones that are most effective. Once you’ve narrowed it down to what is most important, you can make a slogan or at least enter the design process with some direction.
Step 3: Design Your Sign
This sounds like a bigger task than it actually is. Even if you aren’t an artist, you can still draw your sign. This won’t be your final image but sketching a draft of what you want will give you options. Go step by step so you don’t get overwhelmed:
- Start with the shape of the sign. Is it a billboard? Is it shaped like your logo? Is it a banner?
- Next, add the copy or slogan. Pick words from your brainstorming list that makes sure your message is being received by the audience. Make sure you chose a font that is easy to read.
- Pick the colors that will work best for the lighting of the area and research the colors that psychologically effect our response to the sign.
- Add any images or pictures that help convey your message
Keep in mind if you are not the creative type, finding a designer on a freelancing site or even someone you may know who is good with design work could put it together for you pretty quick.
Step 4: Size and Materials
Make sure whatever size you decide on fits the environment of where the sign will be. A poster that promotes a new item in the check-out line will be much less durable than an outdoor sign that directs customers to your parking lot. Make sure your design will be clear on the size you choose and that the materials will last for the duration of the time you plan on using this sign.
Step 5: Find a company that can provide a quality product
There are plenty of companies that can actually get the sign made for you. You can Google a place that is in your area and call at least 3 before you choose one. We recommend this website for a great Dallas sign company if you’re near the DFW area. Make sure the person has a good understanding of what you are looking for and that they communicate well with you. Make sure the pricing is in your budget and get a few estimates. Don’t always choose the cheapest option. Go with the company that you feel most confident will give you the end result you are looking for. You might spend a little more but it will be worth it to get it right the first time.